ABOUT US

At Behhad.Pk, we believe in redefining tradition with a bold, modern edge. As a Pakistani fashion label, we merge heritage aesthetics with contemporary design, crafting pieces that are both eye-catching and deeply rooted in cultural identity. Every creation reflects a unique fusion of past and present, making traditional fashion more relevant and expressive for today’s generation.

Our products are proudly designed in Karachi and 100% made in Pakistan, ensuring authentic craftsmanship while supporting local artisans. From intricate detailing to modern silhouettes, Behhad is more than just a brand – it’s a movement that celebrates the evolution of fashion.

The Faces Behind Behhad

Behhad.pk is brought to life by a passionate team dedicated to innovation and quality:

  • Murtaza Balouch – A visionary lecturer at Aror University of Art & Design, guiding the creative process with his industry expertise.
  • Yasir Shah – A talented student from the Fashion Department at Aror University, contributing his creativity, technical skills, and innovative ideas to the brand’s unique designs.
  • Sakshi Punjwani – A dedicated student from the Fashion Department at Aror University, bringing a fresh perspective, intricate detailing, and modern aesthetics to Behhad’s collections.

These individuals have poured their hearts and creativity into building Behhad into what it is today. Their commitment to excellence ensures that every piece meets the highest quality standards, staying true to the brand’s promise of elegance and innovation.

Our Commitment

At Behhad, we are not just making clothes; we are telling stories through fabric, color, and design. Our commitment to authenticity, craftsmanship, and innovation remains at the heart of everything we create. We are continuously evolving, pushing the boundaries of modern Pakistani fashion while staying rooted in tradition.